The Warrior Effect™ by Jill Martin is more than a campaign, it’s a movement. Born out of my own breast cancer journey, it’s about turning pain into purpose through early detection, empowerment, and connection.
Launching alongside this movement is my new Warrior Sherpa Collection with pieces designed to embody comfort and strength, and to serve as subtle badges of honor for every warrior. Together, the collection and the cause create community, celebrate resilience, and remind the world that warriors walk among us everyday.
Xo,
Jill
The Warrior Effect™ by Jill Martin is proud to support the Garden of Dreams Foundation (GDF). Beginning October 1, 2026, all month, 20% of net proceeds from every item sold from the Warrior Collection will be donated to GDF, a non-profit organization as described in section 501(a) of the Internal Revenue Code. A copy of the Garden of Dreams Foundation's most recently filed annual financial report is available from the website of the New York Attorney General’s Charities Bureau at www.charitiesnys.com or upon request by contacting the Garden of Dreams Foundation at 2 Penn Plaza, 29th Floor, New York, NY 10121.
MEET THE SHERPA LOUNGER JACKET
It started with a simple idea: what if your favorite blanket was something you could actually wear? From there the The Sherpa Lounger was born. Our ridiculously soft. oversized layer made for everything from the couch to your coffee run.
Plush Sherpa. An oversized hood. Deep pockets. Cozy cuffs. The kind of thing you put on once and suddenly reach for every single day. Over 1M Units Sold.
PICK YOUR COZY
Same Sherpa. Different lengths. Choose your perfect fit.
THE CLASSIC LONG
Maximum cozy. The original oversized silhouette with more length and coverage. The one you throw on over absolutely everything.
Shop Long
THE EASY CROPPED
Same cozy. Shorter silhouette. All the softness of the original in an easy, shorter length. All NEW COLORS come with complimentary oversized Sherpa Scrunchie.
Shop Cropped
Meet Jill Martin
Emmy Award–winning TV personality, TODAY Show lifestyle contributor and fashion forecaster, Jill Martin is the founder behind the cozy you know and love, designed to take you from couchside to courtside.