ABOUT
About Jill Martin
Jill Martin is an Emmy Award-winning television personality, entrepreneur, and longtime contributor to NBC’s TODAY. She is also the founder of By Jill Martin, an established lifestyle brand known for accessible elegance, everyday luxury, and products that bring comfort and style to daily life. For more than two decades, Jill has built a successful presence on QVC and across major retailers.
Following her breast cancer diagnosis, Jill began using her platform to advocate for early detection, health testing, and women’s health, sharing her experience in ways that may help others.
Beyond television and business, Jill serves on the executive board of the Garden of Dreams Foundation, which supports children and families facing significant challenges in partnership with the Madison Square Garden family.
A proud graduate of the University of Michigan with a degree in communications, Jill has received 12 Emmy Awards for her reporting, including her work with the New York Knicks. Her career spans television, commerce, philanthropy, and advocacy, brought together by her ability to connect with people through authenticity, creativity, and purpose.
Our favorite
"Jill-isms"
"Sherpa is not just a fabric... it is a lifestyle that Jill lives and breathes"
"When the customer buys one... they then buy 10"
"If you don't love it you are wrong"
"It has a locker loop to hang it up but you will never take it off so it is rarely used"
"You can be successful and also be kind, innovate & have FUN... with sparkle & magic"
"Please make sure there is a disco ball somewhere"
"Oh, don't worry we'll have an embroiderer"
"If you're in a crisis, that is never the time to cut bangs"
A note from jill
"It all started 5 years ago when I was selling hundreds of thousands of blankets. I asked myself "Wouldn't it be great to be able to wear a blanket outside the house? Something that is chic, stylish and doesn't look like your are actually wearing a blanket?" So I sat on the floor and after hundreds of iterations, I created what is now known as The Best Sherpa Lounger in The World by Jill Martin - with over 1 million units sold. After launching on October 1st, 2024, we are now creating a lifestyle brand, based around the lounger, as customers have made it clear that they want to be comfy, cozy and live the sherpa lifestyle.
This past year I battled aggressive breast cancer, I was basically unable to leave my house during treatment, so I decided to go out and get all the best IP to use on my "hero" items - tried and true - that I know the customer loves and wants more of.
I am so glad you are here and hope you join me on this Sherpa adventure #sherpasquad"
Xx,
Jill