What Is The Warrior Effect™ by Jill Martin?
Jill Martin has a word for people who keep going when everything is hard. She calls them warriors.
The Warrior Effect™ by Jill Martin is what she built for them.
Quick Answer: What Is The Warrior Effect™ by Jill Martin?
The Warrior Effect™ by Jill Martin is a movement Jill started after her own breast cancer diagnosis. In her words, it’s about “turning pain into purpose through early detection, empowerment, and connection.” It comes with the Warrior Collection: Loungers, hoodies, and keepsakes she designed to be “subtle badges of honor for every warrior.”
How It Started
Jill was diagnosed with breast cancer in June 2023. She has summed up that year in one line: “This past year I battled aggressive breast cancer, I was basically unable to leave my house during treatment.”
In A Letter From Jill, she writes about the genetic test that helped save her life, “a quick spit test that takes only seconds,” and about what it would have meant to take it sooner:
“Had I known earlier, I may have been spared chemotherapy, radiation, a double mastectomy, and ongoing treatment. I can’t bear to watch anyone else go through this unnecessarily.”
What The Warrior Effect™ by Jill Martin Stands For
Jill built it on three ideas.
Early Detection
Since her diagnosis, Jill has used her platform to advocate for early detection, health testing, and women’s health. Her shorthand for why: “knowledge is power and early detection saves lives.”
On October 1, 2025, the first day of Breast Cancer Awareness Month, she took that message to the TODAY Plaza, inviting viewers to sign up for a DNA screening as part of a Guinness World Record attempt for the most sign-ups in one hour.
Empowerment
Jill’s definition of a warrior is wide. Warriors, she wrote, are “people who in the face of unimaginable obstacles choose to forge forward with strength, grit and kindness.”
It isn’t only for women, either. In her words, it’s a movement “to empower women, men, and anyone to take control of their health.”
Connection
Part of the idea is that warriors can find each other. Together, Jill writes, the collection and the cause “create community, celebrate resilience, and remind the world that warriors walk among us.”
That’s why the pieces carry the name. You spot it on a stranger’s keys, and you know.
The Warrior Collection
Jill launched her Warrior Sherpa Collection alongside the movement, with “pieces designed to embody comfort and strength.”
The Warrior Lounger. Her Sherpa Lounger with The Warrior Effect™ by Jill Martin logo, in chenille or bedazzled, full-length or cropped. “I designed it in plush sherpa to be worn 24/7, 365 days a year, from couchside to courtside and everywhere in between,” she writes. “For me, it’s a true badge of comfort and strength.” See the Warrior Lounger. (The Lounger has its own origin story, too.)
The Warrior Necklace. “Warrior,” spelled out in shimmering pink stones and delicate script. Jill created it with her sister-in-law Hara, who has been in the jewelry business for over 20 years, as “a quiet badge of honor.” In her words: “a little sparkle with a lot of purpose.” See the Warrior Necklace.
The Warrior Bag Charm. A pink cord and a gold “Warrior” charm for your keys, bag, or fanny pack. Jill made it as “a small but powerful reminder you can carry everywhere.” See the Warrior Bag Charm.
The Warrior Bag and Warrior Pen™. The bag is inspired by the Scoop bag designed by Jill’s longtime friend Stefani Greenfield, and it comes with a Warrior Pen™ made with Sharpie, for writing the names and stories that matter most: the warrior you are, the warrior you love, the warrior you remember. See the Warrior Bag.
And the rest. Two sherpa hoodies, a fanny pack, and a chenille logo faux fur jacket. See the whole Warrior Collection.
Giving Back
Jill serves on the executive board of the Garden of Dreams Foundation, which supports children and families facing significant challenges in partnership with the Madison Square Garden family. Through October 2026, 20% of net proceeds from every Warrior Collection item goes to the foundation. More on how the brand gives back.
How to Be Part of It
There’s nothing to sign up for. A few ways in:
Know your risk. Ask your doctor which screenings make sense for you, and whether genetic testing is worth a conversation. For Jill, this one comes first.
Wear it. A Lounger or a charm on your keys says it without a speech.
Write their names. That’s what the Warrior Pen is for.
Pass it on. Send this to someone who needs the nudge.
Frequently Asked Questions
Who started The Warrior Effect™ by Jill Martin?
Jill Martin started the movement after her own breast cancer diagnosis. She is an Emmy Award-winning television personality, a longtime contributor to NBC’s TODAY, and the founder of By Jill Martin, the lifestyle brand behind the Sherpa Lounger.
When was Jill Martin diagnosed with breast cancer?
Jill Martin was diagnosed with breast cancer in June 2023. Her treatment included chemotherapy, radiation, and a double mastectomy, and she now uses her platform to advocate for early detection, health testing, and women’s health.
What does “warrior” mean in The Warrior Effect™ by Jill Martin?
A warrior, in Jill’s words, is someone who “in the face of unimaginable obstacles” chooses “to forge forward with strength, grit and kindness.” That includes people in treatment, survivors, and the people who love them.
What is in the Warrior Collection?
The Warrior Collection includes Sherpa Loungers with The Warrior Effect™ by Jill Martin logo in full-length and cropped styles, two sherpa hoodies, a faux fur jacket, a fanny pack, the Warrior Necklace, the Warrior Bag Charm, and the Warrior Bag with the Warrior Pen™ by Sharpie.
Does The Warrior Effect™ by Jill Martin give back?
Yes. The Warrior Effect™ by Jill Martin supports the Garden of Dreams Foundation, and through October 2026, 20% of net proceeds from every Warrior Collection item goes to the foundation.
Warriors Walk Among Us
They always have.
Now you know what to look for. 🩷
Shop the Warrior Collection Read A Letter From Jill About Jill
